Tag Archives: Marketing

Tips For Getting Started With Podcast Marketing

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Podcast marketing offers multiple opportunities to build brand awareness by conveying information via audio files. Podcasts are an affordable option to share marketing messages to the masses while developing consumer confidence in your brand.

Several podcast marketing techniques can be used. Business owners can produce product infomercials; develop a personalized Internet radio show; share interviews with industry experts; or provide sales training seminars. The possibilities are endless.

Every business can benefit from publishing audio podcasts. Those who produce content on a regular basis can develop a loyal following of listeners who eagerly share podcasts with others.

Producing podcasts is a relatively easy process, but those who desire professional quality may find it beneficial to work with a production company. Companies can save time, money, and frustration by working with audio experts. Additionally, companies don’t have to purchase recording equipment or audio editing software.

To obtain the highest rate of exposure, audio podcasts should be uploaded to a variety of podcasting directories. It is important to research directories to determine which are most appropriate for the chosen demographic market. It is pointless to upload audio files to podcast directories that do not attract an audience interested in products and services being promoted.

Podcasts should also be published via company websites and blogs. Business owners often promote newly published podcasts via their home page and create a secondary web page to archive previously recorded podcasts.

A good marketing strategy is to include a download link for each podcast, along with options to share via social media outlets such as Twitter and Facebook. Listeners should be able to easily access audio podcasts via different mediums. Common mediums include iPods, MP3 players, and desktop and laptop computers.

Listeners often subscribe to podcasting services which provide instant notification when new podcasts are published by their favorite podcasters. Some service providers automatically download new podcasts to subscribers’ chosen delivery medium. This is beneficial to business owners because it eliminates the need to contact subscribers each time a new podcast is published.

Podcast marketing offers an affordable and effective venue for developing customer relationships. However, podcasters should be mindful of the wants and needs of listeners. When podcasters fall short of subscribers expectations they will quickly lose potential clients.

Many businesses prefer to enlist help from an online marketing company to help with production and distribution of podcasts. These professionals can write compelling content; edit previously recorded podcasts; provide assistance throughout the project; take charge of entire marketing campaigns; and track results to determine return on investment.

It is strongly recommended to develop a podcast marketing plan prior to producing audio files. This can aid in defining strategies required to achieve desired results. The Internet is a good source for learning how to implement podcasting strategies and conduct market research.

One podcast marketing strategy that can yield quality results is developing a series of podcasts that build upon the last. Another option is to produce a weekly Internet radio show.

The key to success is consistently providing beneficial or entertaining information and avoid being overly sales-pitchy. Instead, focus on developing good customer relations to build credibility and trust through podcast marketing.

Podcast marketing offers companies numerous opportunities to share marketing messages and product information. At Online Marketing DNA, we help companies learn how to capitalize on the power of podcasting. Learn how to implement this marketing strategy by visiting us at www.OnlineMarketingDNA.com.

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How to Formulate a Successful Mobile Marketing Strategy

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All successful mobile marketing campaigns start from the preparation of foolproof mobile marketing strategies. Without proper organization in this step, your campaign is doomed to fail. Here are 5 pointers to help you make a sound strategy for your entire campaign:

Know your goal: First off, decide what you are trying to achieve from the campaign. Are you after getting new sales leads or do you simply wish to boost the number of clicks on your business blog? Once you have the goal clearly in mind, the rest of the plan will be significantly easier to develop.
Prepare to use social media: These days when smartphones are cheaper than ever before and even regular phones come with built-in web browsers, online marketing and social media pretty much go hand in hand. Why not use social media in your mobile marketing campaign then? Post links to your blog on Facebook, or tweet about the new updates on your website, the choice is all yours. Make sure to have mobile versions of your business website and blog handy though. Without that, your efforts will be in vain.
Decide the format to be used in updates: Make sure that updates that are released on social media channels follow proper formats. Ideally, there should be a part about the information, followed by a call to action in order to increase chances of conversion.
Make sure that the updates are posted frequently: Make sure that there is not much gap between the updates. Ideally, a mobile marketing campaign should have more frequent updates than other types of online campaigns.
Build a list of recipients of updates: Make it a point not to send your updates to just about anyone. This will soon get your company labeled as a spammer entity. Make provisions for building a list of recipients who have agreed to receive the updates sent out by your company. Once you have such a mailing list in your hands, you can rest assured that your company will never be blacklisted by any of the mobile connection carriers.

Running a mobile marketing campaign successfully is not that big a deal. It is the planning phase where most marketers screw up. Plan properly after discussing with your marketing team, and you are sure to build a sound plan to make your campaign successful.

Asheley Forrester is a prolific writer and motivational speaker. He has been writing on mobile marketing for a long time and has helped many individuals and businesses generate more profit.

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Mobile Monopoly Review – How Does This Mobile Phone Marketing System Work?

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Would you like to know how the new mobile phone marketing system called Mobile Monopoly really works? This marketing strategy is developed by Adam Herwitz, one of the most experienced online marketers who has also created many other courses for teaching his clients how to earn an income online. As the owner of Mobile Monopoly, he has been making money from created advertising campaigns to smart phone users, which is a market with huge potential that is growing much bigger every day.

1. What is the BeastMobi Software Included In a Version of Mobile Monopoly All About?

If you read further about the software and various products offered as part of the membership, you might have already come across a piece of software called BeastMobi. This piece of software has been helped me create mobile marketing campaigns automatically within seconds.

2. What Are Some Features and Benefits of Using The BeastMobi Software Included In Mobile Monopoly?

Manually creating the campaigns otherwise would typically take a couple of minutes up to an hour, which makes me feel that this software is a great time saver. Besides having the functions mentioned, it also generates banners, squeeze pages, and other marketing components automatically.

3. What Is It Like To Make Money Using The Mobile Monopoly System?

I must admit that I was initially very skeptical about his system at first, but I knew that there was a lot of potential in the mobile phone advertising market which made me really want to try out this course. There are many ways to implement the strategies in this system. As a smart phone owner, I could actually implement many of the processes through my phone without even having to use my computer to work.

This allows me to profit wherever I am and I am no longer wasting time that I would normally have wasted waiting for something. With the increasing number of mobile smart phone users getting connected to the web, this is a marketing opportunity that I feel all online income seekers should definitely find out more about instead of trying to make money from the over-saturated Internet marketing industry .

Is Mobile Monopoly System a scam? Visit http://bit.ly/ccARfg to read a report about this Mobile Marketing Strategy to find out the truth and get a complimentary FREE Mobile Monopoly Bonus Download!

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Can a Mobile App Turn Into an Effective Marketing Tool for Real Estate Agents?

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The growth of the mobile industry has become phenomenal. It does not need anyone with special skills to notice this. Phones are everywhere and everybody has embraced the use of phones. There is no discrimination in the use of phones, from the young to the old, the poor to the rich and also people of different races and origins all use mobile phones. The development of mobile apps as marketing tools is one of the most successful areas in the mobile industry. This is because with the use of apps, almost everybody can be reached.

Real estate agents just like any other business people also have to embrace the use of apps. These are very convenient and very cost effective. Mobile apps are convenient in the sense that the real estate agents can make valuable information readily available to their customers or potential customers while they are constantly on the go.

Mobile apps are also very cost effective in that, with this marketing tool, the real estate agent is able to reach many people at a very low cost. By utilizing Push Notifications which work just like text messages, real estate agents could send thousands of messages free of charge. As long as the potential client has the app installed on his phone, this method of communicating is cheaper and more effective compared to any other means of advertisement. The method is also fast and easy to manage. Direct mailings carry very low open rates as do emails these days.

Real estate agents can use apps to showcase the available homes. These are some of the very unique features that are only found with the use of mobile apps. The agents can also provide home buying and home selling consultation forms through the apps. Free consultation forms are great at generating leads for the agent. This is to show how great this tool of marketing is.

We should however not forget that mobile phones are still gadgets of communication. But this serves as an advantage to the marketers since these mobile apps have features like “tell a friend”. With such features, the mobile user can recommend the mobile app to their friend and thus information is passed faster and quicker to many people.

Mobile Apps will most likely turn into a great marketing tool for real estate agents. They are the latest thing out there and generate a lot of interest from consumers. One should not be left behind for whatever reason as the trends are changing and one should work to suit with the emerging trends.

Now that you know how mobile apps can be used to market services provided by real estate agents, visit ImIn Marketer for effective and affordable mobile solutions. ImIn Marketer is a mobile app developer with monthly packages starting as low as .95. Visit http://www.iminmarketer.com for all your mobile marketing needs.

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Getting Started With Social Media Marketing

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Awareness is the key in   Social Media Marketing , and if you know how to make the most out of your available resources, success is in your future. Social networking sites may not be able to display your inventory or serve as order forms for your customers, but they are effective means of communicating with your clients.

Building awareness can take many forms such as  Email Marketing , but its main purpose is establishing your business’ name, and letting people know that you have the products or services they are looking for. As soon as you capture their attention, you need to get their interest with offers they can’t resist and reasons why they should choose you over other competitors. Advertising your products in different social networking sites can trigger your customers’ desires, but in order to fully satisfy what they want you need to make sure that your website is streamlined, optimized and organized. Make sure that your Web Design interface makes it easier for them to look for what they need.

Below are a few effective steps for social media marketing:

Step 1: Communication is the key

As an entrepreneur, it is very important that you learn how to differentiate communicating and selling from day one. You don’t just sell your products; you also listen and help your customers with their needs. Advertising via social networking sites is more than just catchy taglines or colorful banners; it is also about building relationships with your audience. Once you are able to acquire this trust, sales will follow.

Take note that social media can be compared to a cocktail party. You are there to socialize, mingle and build your credibility. Always remember that you can hand out your business card without really trying to sell anything. If they are impressed with your capabilities and knowledge, they will contact you personally.

Step 2: Start your own blog

As a consumer yourself, you should know that people are more comfortable purchasing products from businesses/entities that they know and trust. Starting your own blog will make it easier for you to build your credibility.

Step three: Lurk

While working on your blog set up your social media accounts at the same time and start lurking. Just like in a cocktail party, you need to listen carefully first before joining in the conversation.

Step four: Join in conversations you can relate to

Content is the key in making your blog a success and to keep your visitors coming back for more, you need to make sure that what you put in it is interesting and will encourage your audience to participate. It is also very important that you include posts that could possibly answer their questions. Make sure that they are engaging, insightful and humorous because this can directly affect the branding and information of your online shop.

Although a lot of online merchants still find social media marketing uncomfortable and foreign to them, you should defy this trend and use it to your advantage. As long as exert the effort and follow these basic guidelines, you can effectively communicate with your audience and should see your sales sky rocket.

I became interested in Internet marketing during my last year in college. After graduating from Babson College with a marketing degree I took on several jobs working for Internet websites as a consultant on how they could improve their outreach. I thinksthat the best way to help a business of any size is by expanding its horizons on the web. As a mother of 2, I found a way to work from home through the Internet and not leave my kids alone. I believes that a mother can do both work and take care of her family. I have been recommending online jobs for housewives and people who work at home for many years now. This is a way that I can balance the two passions of my life, family and internet marketing.

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Hire iPhone Apps Developers Sg For App Development And Marketing Needs

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Apple has been acknowledged for its continuous innovation regarding its products. The mania of iPhone is going to continue with the launch of the iPhone 5. The gadget is expected to become as popular as the other members of the royal family of Apple. The new version of iPhone 5 has stylish and trendy cover, 8 mps high resolution digital with auto focus, and the facility of geo-tagging. The latest product of Apple is certainly going to make a success in a short time. The gadget has large memory size the ram has a capacity of 64 GB, which is really surprising. This will alow the users to save long video clips, images, and music pieces. Moreover, the iPhone 5 uses iOS 5. Besides this,  A5 processor allows the mobile users to carry out multi-tasking. The good news is that this phone offers  free software for Skype. This means that there is no need to use the services of a telephone line to make calls. The users can make calls using Skype for free and easily.

Now, it is needless to say, the Apple iPhone, the industry pioneer of smart phones, has become quite favourite among the for iPhone apps developers Sg. The kind of rich features of this smart phone has been a great success among users in the current scenario. Applications designed for iPhone has added to the capacity of this smart phone to govern the development of the smart phone industry. Some common applications on the iPhone, including business, games, videos, access to audio, etc. The strong growth in iPhone application development technology has opened new doors for the iPhone developers, for showcasing their talents and ideas of development and makeing a trademark application for the iPhone, that hits the market with a bang.

In the current scenario, many software development companies are focusing on the development of iPhone applications,  and it is utmost important to flow along the need and requirements of customers, in order to sustain in the market forever. However, building an iPhone app is not a cake walk as might appear some time. Good knowledge of programming skills and mastery over the the iPhone’s SDK makes good iPhone apps developers Sg. To be precise, the iPhone developer should be hard working and self-motivated person, the only he will be able to design the extremely useful, and easy to use iPhone application. Moreoevr, he must be aware how well the application is going to be received in the apps market. Therefore, the iPhone app developer plays a key role behind the success of newly constructed application.

Some of the iPhone apps developers Sg are able to hit the mark by developing a program that is capable to be a hit among the masses. The iPhone app developers must understand and study the market trends and develop the right app that would be loved and appreciated by the masses. Besides this, they must know the target audience and create an application that best suits their needs. Once, the professional iPhone application developer comes to know about the needs of their customers, then only they will be able to develop an iPhone application, or sell the application in rightful manner. Remember, it is not just important to create a winning application, but also market the product in an effective manner. All development efforts will be useless without a proper marketing strategy.

Therefore, it is advisable to hire the iPhone apps developers Sg who can not only listen to the views of their customers and make the development plan accordingly, but also prepare effective strategies for marketing the apps, and getting the maximum benefits of its success. A well built and well marketed iPhone application can help a person to taste the success, in a short period.

The iPhone apps developers Sg are much in demand in the international market for their high quality services for iPhone application development, marketing and monetization of applications. Therefore, it will be a wise idea to hire the services of Singapore based mobile application development company, SG Interactive, which has hired the industry’s best talent.

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