Tag Archives: Media

Getting Started With Social Media Marketing

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Awareness is the key in   Social Media Marketing , and if you know how to make the most out of your available resources, success is in your future. Social networking sites may not be able to display your inventory or serve as order forms for your customers, but they are effective means of communicating with your clients.

Building awareness can take many forms such as  Email Marketing , but its main purpose is establishing your business’ name, and letting people know that you have the products or services they are looking for. As soon as you capture their attention, you need to get their interest with offers they can’t resist and reasons why they should choose you over other competitors. Advertising your products in different social networking sites can trigger your customers’ desires, but in order to fully satisfy what they want you need to make sure that your website is streamlined, optimized and organized. Make sure that your Web Design interface makes it easier for them to look for what they need.

Below are a few effective steps for social media marketing:

Step 1: Communication is the key

As an entrepreneur, it is very important that you learn how to differentiate communicating and selling from day one. You don’t just sell your products; you also listen and help your customers with their needs. Advertising via social networking sites is more than just catchy taglines or colorful banners; it is also about building relationships with your audience. Once you are able to acquire this trust, sales will follow.

Take note that social media can be compared to a cocktail party. You are there to socialize, mingle and build your credibility. Always remember that you can hand out your business card without really trying to sell anything. If they are impressed with your capabilities and knowledge, they will contact you personally.

Step 2: Start your own blog

As a consumer yourself, you should know that people are more comfortable purchasing products from businesses/entities that they know and trust. Starting your own blog will make it easier for you to build your credibility.

Step three: Lurk

While working on your blog set up your social media accounts at the same time and start lurking. Just like in a cocktail party, you need to listen carefully first before joining in the conversation.

Step four: Join in conversations you can relate to

Content is the key in making your blog a success and to keep your visitors coming back for more, you need to make sure that what you put in it is interesting and will encourage your audience to participate. It is also very important that you include posts that could possibly answer their questions. Make sure that they are engaging, insightful and humorous because this can directly affect the branding and information of your online shop.

Although a lot of online merchants still find social media marketing uncomfortable and foreign to them, you should defy this trend and use it to your advantage. As long as exert the effort and follow these basic guidelines, you can effectively communicate with your audience and should see your sales sky rocket.

I became interested in Internet marketing during my last year in college. After graduating from Babson College with a marketing degree I took on several jobs working for Internet websites as a consultant on how they could improve their outreach. I thinksthat the best way to help a business of any size is by expanding its horizons on the web. As a mother of 2, I found a way to work from home through the Internet and not leave my kids alone. I believes that a mother can do both work and take care of her family. I have been recommending online jobs for housewives and people who work at home for many years now. This is a way that I can balance the two passions of my life, family and internet marketing.

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Media Training – TV Studio Interviews – 12 Keys to Success in the Studio

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Are you doing your first in-studio TV interview? Are you coaching a client to do one? Here are 12 keys to making the appearance a success. 

I presume of course that you have already done your preparation. You’ve become familiar with the program you’ll be on. You’ve prepared memorable messages that the audience will find interesting. You have a clear idea what your objective is in doing the interview.  

Following these tips will enable you (or your client) to feel confident and in control of the situation from the moment you leave your home or office until you return. Having that confidence will help you stay focused on interacting with the interviewer to get your message across to the audience.

Find out from the station when you should arrive at the studio. Then give yourself an additional 15 to 30 minutes. You want to have plenty of time to use the restroom, have make up applied, get settled in the green room (the room where guests wait until it is time for their interview),  and observe part of the program.
From the moment your leave for the studio until you return home, assume everything you say is being taped. I’m not trying to make you paranoid. Well, actually I am! In a world of video cell phones, everything you say could become public. So when you’re not actually in the interview, only say things you would be happy to hear on the air.
Wear summer or all-season weight clothes. Even though it may be snowing outside, inside under the lights will be plenty warm enough.
Shortly before going on, check you appearance. Otherwise, an off-center necktie, or a loose strand of hair shining in the light, may be more memorable than what you say.
Use your time in the green room for one more review of your messages, then relax. Shortly before your segment, do face exercises to loosen up your jaw, cheeks, and forehead. Smile!
Once you are on the set and “miked,” you’ll be asked for a sound check. Rather than replying with the usual “testing, one, two, three,” try this: Give your name, your organization, and something interesting about the topic you will be discussing. For example, if I were doing an interview about public speaking, I might say, “This is Lou Hampton of Speak to Lead dot com here with the answer to one of the most frequent questions speakers ask, ‘What do I do with my hands?'”
When you are being welcomed to the show, keep your eyes on the host, unless you have been instructed to look at a specific camera. Smile; lighten up the face by raising the cheeks and forehead. Once the interview begins, keep your focus on the interviewer throughout the interview. If there is more than one person, keep your eyes on whoever is talking. The “illusion” of TV is that the viewers are eavesdropping on a private conversation.
Start your first answer with the interviewer’s first name.
Be enthusiastic about your topic! Don’t expect viewers to be excited if you aren’t.
When the segment is over, stay seated and keep focused on the host until you’re told it’s okay to get up.
Thank the appropriate folks, gather whatever you left in the green room, and exit the studio.
On the ride back think about what went well. Then think about anything you might do differently the next time you’re interviewed.

And now to keep you focused, I invite you to claim your Free Instant Access 400-year-old tool I’ve adapted to help you stay on message by visiting http://www.hamptongroup.com/LP/400yeartool.htm

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