Tag Archives: Success

Mobile App Success Story: Newspaper Association Of America

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Last April, the Newspaper Association of America (NAA) took a huge, albeit, unexpected step to embrace smartphone technology. At their annual conference mediaXchange they partnered with Handmark, a media company that specializes in mobile applications for publishers and media companies, to develop a custom application for the conference. This application was free to the attendee and could run on any iPhone, BlackBerry, Android, or Windows Phone smartphone.

The application provided attendees with instant access to:

* Latest conference news and information
* Program Agenda
* Speaker Bios
* Exhibitor Information
* Live Twitter feeds
* Up-to-the-minute Tweets within the NAA Community

Of the 1,300 conference attendees, 48% downloaded this application. (This is in line with the estimate that roughly 50% of all phones in the U.S. are smartphones.) Of attendees that downloaded the application, headlines were viewed 25,000 times and attendees clicked and read the full description of a breakout session 6,300 times. There was an average of more than 40 interactions per user.

The custom app was developed as part of the sponsorship program so, there was no cost to NAA. However, NAA had to come up with a promotion strategy as part of their agreement. In order to promote the mobile app, the association used the following tools before the conference:

* “Countdown to the Show” e-newsletter send out to 15,000 on a weekly basis
* MediaXchange Website and Blog
* LinkedIn
* Facebook
* Twitter

Once the attendees were on site, the conference services organization promoted the application by:

* Putting it on the front page of the printed program
* Banner Advertising
* Pre-session video loops
* Daily emails to attendees

“Digital and mobile innovation was a key topic at this year’s conference and we wanted to offer our own mobile app to provide attendees with fast and convenient access to conference information from their pocket,” said Kevin McCourt, NAA’s Vice President of Advertising and Exhibit Sales. “We want to do everything we can to get members involved in new technologies and help them stay on the cutting edge.”

“It is fantastic to see organizations like the NAA embracing mobile technology and promoting discussions about mobile innovation among executives in the publishing industry,” said Evan Conway, Executive Vice President of Marketing with Handmark. “Mobile applications deliver the next great customer experience for readers and revenue source for publishers and media companies.”

According to attendee surveys, the mobile app was the second most important tool, after the website, for planning their mediaXchange conference services experience. NAA plans on utilizing mobile applications again in 2011.

AV Event Solutions is a corporate event planning and one of the best event management companies that specializes in product launches, trade shows, conferences and other corporate events.

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Media Training – TV Studio Interviews – 12 Keys to Success in the Studio

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Are you doing your first in-studio TV interview? Are you coaching a client to do one? Here are 12 keys to making the appearance a success. 

I presume of course that you have already done your preparation. You’ve become familiar with the program you’ll be on. You’ve prepared memorable messages that the audience will find interesting. You have a clear idea what your objective is in doing the interview.  

Following these tips will enable you (or your client) to feel confident and in control of the situation from the moment you leave your home or office until you return. Having that confidence will help you stay focused on interacting with the interviewer to get your message across to the audience.

Find out from the station when you should arrive at the studio. Then give yourself an additional 15 to 30 minutes. You want to have plenty of time to use the restroom, have make up applied, get settled in the green room (the room where guests wait until it is time for their interview),  and observe part of the program.
From the moment your leave for the studio until you return home, assume everything you say is being taped. I’m not trying to make you paranoid. Well, actually I am! In a world of video cell phones, everything you say could become public. So when you’re not actually in the interview, only say things you would be happy to hear on the air.
Wear summer or all-season weight clothes. Even though it may be snowing outside, inside under the lights will be plenty warm enough.
Shortly before going on, check you appearance. Otherwise, an off-center necktie, or a loose strand of hair shining in the light, may be more memorable than what you say.
Use your time in the green room for one more review of your messages, then relax. Shortly before your segment, do face exercises to loosen up your jaw, cheeks, and forehead. Smile!
Once you are on the set and “miked,” you’ll be asked for a sound check. Rather than replying with the usual “testing, one, two, three,” try this: Give your name, your organization, and something interesting about the topic you will be discussing. For example, if I were doing an interview about public speaking, I might say, “This is Lou Hampton of Speak to Lead dot com here with the answer to one of the most frequent questions speakers ask, ‘What do I do with my hands?'”
When you are being welcomed to the show, keep your eyes on the host, unless you have been instructed to look at a specific camera. Smile; lighten up the face by raising the cheeks and forehead. Once the interview begins, keep your focus on the interviewer throughout the interview. If there is more than one person, keep your eyes on whoever is talking. The “illusion” of TV is that the viewers are eavesdropping on a private conversation.
Start your first answer with the interviewer’s first name.
Be enthusiastic about your topic! Don’t expect viewers to be excited if you aren’t.
When the segment is over, stay seated and keep focused on the host until you’re told it’s okay to get up.
Thank the appropriate folks, gather whatever you left in the green room, and exit the studio.
On the ride back think about what went well. Then think about anything you might do differently the next time you’re interviewed.

And now to keep you focused, I invite you to claim your Free Instant Access 400-year-old tool I’ve adapted to help you stay on message by visiting http://www.hamptongroup.com/LP/400yeartool.htm

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