Tag Archives: Story

Mobile App Success Story: Newspaper Association Of America

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Last April, the Newspaper Association of America (NAA) took a huge, albeit, unexpected step to embrace smartphone technology. At their annual conference mediaXchange they partnered with Handmark, a media company that specializes in mobile applications for publishers and media companies, to develop a custom application for the conference. This application was free to the attendee and could run on any iPhone, BlackBerry, Android, or Windows Phone smartphone.

The application provided attendees with instant access to:

* Latest conference news and information
* Program Agenda
* Speaker Bios
* Exhibitor Information
* Live Twitter feeds
* Up-to-the-minute Tweets within the NAA Community

Of the 1,300 conference attendees, 48% downloaded this application. (This is in line with the estimate that roughly 50% of all phones in the U.S. are smartphones.) Of attendees that downloaded the application, headlines were viewed 25,000 times and attendees clicked and read the full description of a breakout session 6,300 times. There was an average of more than 40 interactions per user.

The custom app was developed as part of the sponsorship program so, there was no cost to NAA. However, NAA had to come up with a promotion strategy as part of their agreement. In order to promote the mobile app, the association used the following tools before the conference:

* “Countdown to the Show” e-newsletter send out to 15,000 on a weekly basis
* MediaXchange Website and Blog
* LinkedIn
* Facebook
* Twitter

Once the attendees were on site, the conference services organization promoted the application by:

* Putting it on the front page of the printed program
* Banner Advertising
* Pre-session video loops
* Daily emails to attendees

“Digital and mobile innovation was a key topic at this year’s conference and we wanted to offer our own mobile app to provide attendees with fast and convenient access to conference information from their pocket,” said Kevin McCourt, NAA’s Vice President of Advertising and Exhibit Sales. “We want to do everything we can to get members involved in new technologies and help them stay on the cutting edge.”

“It is fantastic to see organizations like the NAA embracing mobile technology and promoting discussions about mobile innovation among executives in the publishing industry,” said Evan Conway, Executive Vice President of Marketing with Handmark. “Mobile applications deliver the next great customer experience for readers and revenue source for publishers and media companies.”

According to attendee surveys, the mobile app was the second most important tool, after the website, for planning their mediaXchange conference services experience. NAA plans on utilizing mobile applications again in 2011.

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Related Mobile App Development Tutorials articles

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The Whole Story That Goes Into Making Different Kinds Of Apps – AppsBar

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Apps is the short form of the word application. The basic thing that the apps do is help people organize their work while using mobiles and computers. Designing an application is done in such a way that the users find it easy and simple.

The process to make an app is quite simple. Firstly, the person has to create a software development program. He/She can write the code himself or else hire a professional to create it. Then, the software developer has to submit the apps to the different mobile or i-pod marketing companies. These apps are then reviewed. If the company finds the apps saleable, the application will be purchased at a good price.

The next question that pops up is how to build an app? Building up an app is more or less similar to making an app.

Apps created by different app developers are specifically for different companies. Get to know how to make an Android app. The application developed for Android is called an Android app. To create an Android app, one needs to be specific that it is usable and functional. While designing the application, you can try different layouts that can either be defined as a Java code or XML. If one tries the linear code, then the formats will be displayed in a linear way and if one tries the vertical code, then it will be displayed in a vertical way. The designing of an android app can be done by using varying various graphics and controls.

An app builder is the one, who can make the task of building an app very easy. One can conceptualize, design and build his own app, if he has knowledge of Objective C and Java script. The i-phone app builders create different types of apps for the viewers, to customize their work. The app developer creates exciting apps for the i-phone and android smart phones. Moreover, there are various online platforms which help them to build apps and earn money. Free app builders are created with the purpose of gaining profit from it. The free apps always promote and advertise products and offer discounts. i-phone app builders and i-phone app makers produce results that are beneficial in the functioning and implementation of the business operations.

So, we can get a brief overview of the making of mobile apps, facebook apps, i-phone apps and android apps.


For more information on How to make an App and How to build an App. Visit – www.appsbar.com

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