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Mobile App Development Tutorials

Squeeze Page Tutorials – Copy Matters

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If you’re putting together a sales page for a product, you will spend as much time, energy and money as necessary to create a winner. You realize that your sales page is the stem of the funnel, the place where people either buy or go away. You can’t afford to have a less-than-optimal money page.

Strangely, though, many marketers and the squeeze page tutorials upon which they rely fail to apply that same solid logic to squeeze pages. They are funnel stems, too. You either get a sign up or the prospect “walks away”. It can be your last shot to turn a visitor into a lead and, thus, a future customer. Nonetheless, the importance of good copy on squeeze pages is often completely overlooked or, in the best case scenarios, treated as an afterthought.

Can you get sign ups by quickly offering a freebie as an inducement and supplying a few bullet points? Of course. However, you’ll get a much higher response rate if you create a squeeze page that features persuasive copywriting.

Many squeeze page tutorials will break down the process of generating leads in great detail. They’ll discuss everything from autoresponder integration to page design. They won’t, however, discuss how to write something on that page that will really convince visitors to fill in those all-important blanks.

So, what’s the secret? It’s the same secret used in the best sales pages. Good copy. We’re talking about a properly-structured, persuasive message that makes it close to irresistible for the prospect to take the desired action. The exact structure and format of that short message will vary based on numerous factors, of course, but a good copywriter will find the right angle to improve your page’s performance.

If you’re doing your own copy, you’ll want to look at other squeeze pages for ideas. Don’t settle for what you get in the squeeze page tutorials, make an effort to see great examples in action. You’ll want to combine that research with a very succinct and well-organized persuasive message unique to your product or service.

If you rely on professional copywriters for your sales page, you may very well want to turn them loose on your squeeze pages, too. Remember, the money is in the list. You want a big list. And an integral part of maximizing sign ups is the presence of good copy.

This look at squeeze page tutorials only skims the surface of a deep pool of valuable information. Take advantage of this opportunity to plunge even deeper into squeeze page tutorials. You’ll love what you find there.

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Mobile App Development Tutorials

Squeeze Page Tutorials – The Assurance

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Squeeze page tutorials make it sound easy. It doesn’t seem like you’re asking for that much. All you really want from that website visitor is an email address and a name. It should be easy to get that kind of information–especially when you’re offering them something valuable in return.

Sometimes, though, it’s not that simple. There is a barrier to overcome. People are increasingly reluctant to hand out email addresses and even a great inducement may not be enough to overcome that predisposition in some cases.

So, what can you do? You need to create an environment that creates a level of trust and that assures the visitor that you will use his or her email address appropriately. If you can do that, you can considerably improve your sign-up rate. Unfortunately, this step in the process of successful lead generation is often overlooked in many squeeze page tutorials. Here are a few tips to point you in the right direction.

First, create a squeeze page that looks professional. If your site looks cheap, sloppy or “shady”, you’re going to have a tough time getting people to part with their information. The last thing a user wants is to provide his or her email address to a crazed spammer or someone that can’t be trusted. A proper appearance can increase your trust factor.

Second, make it easy for the user to find out who you are and what your business is really about. Again, people just don’t trust strangers. If you have real contact information right in front of their eyes, it’s a huge credibility builder. It makes people that much more likely to join up to your list.

Third, don’t neglect to include actual text discussing why you want the address and how it will be used. Not so long ago, you might be able to get by with “We don’t spam. Your information is safe.” Those days are gone. You need to be more specific and completely transparent in terms of what you’ll be doing with the address once provided. Not only is this fair to the prospect, it will also set his or her mind at ease about sharing the address.

If you’re working with squeeze pages, you’re only going to get the best results if you’re using the best practices. While some squeeze page tutorials may not mention it, that includes creating assurances on the page that will reduce sign-up resistance.

This look at squeeze page tutorials only skims the surface of a deep pool of valuable information. Take advantage of this opportunity to plunge even deeper into squeeze page tutorials. You’ll love what you find there.

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