For an excellent guide to writing advertisements and headlines that pull like crazy I recommend
Tested Advertising Methods (Prentice Hall Business Classics)
I have read it from cover to cover several times since I bought it in 1997. I have had awesome results from the ads I have learnt to write
from this book. Every advertisement I write is in some way influenced by what I learnt in "Tested Advertising Methods".
I would never ask for my money back! It is a valuable book to me. You'll learn...
- What kinds of Headlines attract the Most Readers
- Twenty-nine formulas for writing Headlines
- Tested Advertising versus Untested Advertising
- How to put Enthusiasm into Advertising Copy
- Right and Wrong Methods of Writing Copy
- Twenty Ways to Increase Selling Power of Copy
- Thirty-two ways to get More Inquiries from your Advertising
- How to make Small Ads Pay
- How to write the First paragraph, and
- Seventeen ways to Test your Advertising.
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